Children’s Educational Toys
I built a unified brand and packaging system, introduced AI-powered content production and created a testing-led approach to marketplace creative.
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Metric cards

Performance
98%
Reach
86%
Interaction
65%
Access
42%
Building a Brand Children Recognise and Parents Trust
I reimagined BertToys’ visual identity around a clearer brand world: consistent colour, typography, illustration direction, product hierarchy and the introduction of Bertie, the brand mascot. The system was designed to work across packaging, marketplaces, social media, events, presentations and commercial materials.
Where Design Ideas Take Shape
What I spearheaded
We work hard every day to make life of our clients better and happier
  • High quality
    Created Bertie as a central emotional connector across the customer journey
  • Support
    Defined a unified visual language for all key product ranges
  • Experience
    Standardised brand elements across packaging, SMM, festivals, PR and commercial materials.
  • Individual Approach
    Built a flexible identity system that could scale without losing recognition
Introducing our advantages
We work hard every day to make life of our clients better and happier
Experience
Each member of our team has at least 5 years of legal experience.
More than 1000 different events performed this summer.
7 methods that we use to achieve success at all levels.
All our professionals have vast legal experience.
Our managers are always ready to answer your questions.
Driving Business Growth
Understand the broader impact on business, characterized by increased brand recognition, faster market entry, and sustained performance gains.
  • Enhanced Brand Recognition
    A unified visual identity and mascot integration create a distinct and memorable presence across all customer touchpoints.
  • Accelerated Product Launches
    A streamlined creative system enables rapid deployment of new products, reducing time-to-market significantly.
  • Optimized Production Costs
    Advanced AI-driven production workflows minimize resource expenditure while maintaining high visual quality.
  • Data-Driven Performance
    Systematic A/B testing on marketplaces provides a repeatable methodology for continuous conversion rate improvement.
Изображения: Unsplash [Adhitya Sibikumar, Dstudio Bcn, Chauhan Moniz, Hush Naidoo Jade Photography, Jafetbyrne Photos, MK +2, davisuko, Slidebean, Amol Srivastava, Kelly Sikkema, Vitaly Gariev, Ngital, Joshua Fernandez].

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